With so many platforms to choose from, how do you choose the correct one for you? From Twitter to Pinterest, they all offer different features that can benefit you in different ways, dependant on your target audience and aims. There is a constant stream of new networking sites opening up, current platforms that are no longer deemed useful, therefore you need to be constantly reviewing and updating your online profiles.
Good Online Presence
In order to connect with your target audiences, you need to have a strong online presence and ensure you market your content and profile correctly. For film-makers it is important as it is a way to present your professional profile, making it possible to reach audience all around the world with just a few clicks. Ensuring your profile is always professional is just as important. Potential employees/clients can Google you and have your history up within seconds. So remembering this when making future posts is key. Driving traffic to your profile can be more effective if you build a strong presence online, it tells your potential audience that you are reliable and trustworthy which is key to being successful online. Klout allows you to find out how strong your social presence is online. Once joining and connecting all of your social media accounts, you get a score out of 100. This can be accessed by potential employees, so it is useful to know what your score is beforehand so you can improve it if need be. The site also shares with you recent new/posts from your chosen topics. You are able to choose twenty topics and share the content on Twitter and Facebook. Doing this would give your audience constant and reliable content that they can then share themselves. All of this contributes towards your Klout score and improves your presence online.
Different platforms online can either be classified as a social network, online community or both dependant on the different features. A social network is a place to share your content and be able to access other users, for example Facebook and Twitter. Whereas an online community is when you are sharing your content with people for the same purpose. For example student room online is a group discussion between students all working towards gaining the same answers, Mumsnet is a similar online community for mums.
Cahootify is a new and upcoming platform created for film, media and entertainment professionals to show off their portfolios and meet others professionals in their field; offering opportunities to work on new projects. Cahootify is an online community platform. Everyone on there has shared interests and goals, with even smaller communities within it. For example when film-makers work on the same project, they form a small community of their own. However the taxonomies and folksonomies of Cahootify make the argument that it is also a social network. As mentioned in my previous post, taxonomies are a structured form of classification and folksonomies is a system developed through the tags and keywords that the user users. The taxonomies of Cahootify are your username, unique to each users and is a way to identify yourself on Cahootify. As soon as you open up Cahootify if offers you the opportunity to find people with skills or projects. You then have the opportunity to search for the appropriate role/person. Using the tags that are personal to each user will determine the information Cahootify show you. Cahootify has two kinds of tags, green tags which is when you can evidence a project you have worked in. Grey tags are when you have no evidence of the work you have done but still want people to know you can/will do that role. This would be classified as a taxonomy; you can design the tags yourself.
Driving traffic to your Cahootify profile is another way to boost your online presence. This is key for new film-makers on the platform needing to build networks. Using other social media platforms can be a useful tool to do this. Twitter is a useful platform to do this, with the video feature playing automatically for clips thirty seconds or less; it would be a good way to present a small snippet of your work for free. Getting involved in current events/topics around film making is a good way to network with people in your field, you can do this through the use of hashtags. Hashtags are a main folksonomy of Twitter, for more information visit Angie’s Folksonomy and Taxonomies of Twitter post. Twitter also offers you the opportunity to create your own hashtags. Another way to engage your audience and connect with others in your field. Creating chats with a relevant hashtag is a way to promote what you are doing and encourage other to get involved and share you content. Your Twitter profile can also be used to market yourself and your work. That’s why keeping it up to date is so important. For example, your profile picture should represent you or your company clearly. Using the same picture for all your online profiles will also make yourself more recognisable. Your header photograph on Twitter could also be used to promote any upcoming projects, using the calls to action technique; offering followers a chance to engage with you online.
Paying for advertising space is another key way to promote yourself. Facebook and Twitter promotes different content on an individual’s timeline, it isn’t as expensive as you may think and may be a good route to go down if you have the funds to do so. However not all advertisement cost money as all social media platforms gives you the ability to post your content, you just have to know how to market it correctly and effectively for each platform. Take a look at my recent post on how to market yourself on Twitter. Facebook has a feature that allows you to create a page or a group for either a business or event. Creating a page or group for an upcoming project would be an effective way to connect with others, you would be creating you own online community. Staying active and present online is an important element in boosting your online presence. An easy way to do this is find other film makers and comment on their work. Share/retweet it, this encourages them to do the same with you. Follow people in your field regularly and constantly update your social media, a key way to boost your online presence. Set yourself a target, an experiment by Peter Casier showed that 25% of people follow back if you are active on your Twitter account.
Finding online communities for film makers or current film groups is another way to network and keep your online presence active. The online community Shooting People has some similar features to Cahootify. Once creating your own account, it offers you the opportunity to find work or recruit people to work with you. If you are in need of funding towards a project, it gives you advice and help to get the funding/bursaries you require. As well as being able to enter competitions from other organisation, you can enter their own film of the month competition. Finally, it shows you current training available, giving you the option to search for key words/locations. Shooting People also has a community page, giving you further links to an ask page, where you can ask questions or even respond to others. A discussion page, a good way to get yourself involved with people in your field or maybe even a project you hope to work on. An events page, showing all the current events, with the option to search for ones local to you. The blog page, post from staff members, similar to the newsletter page which is a fortnightly post. Finally a members page, letting you search for people in your area or people with certain skill set.
There is a variety of networks and platforms out there for new and current film makers. Cahootify offers lots of opportunities to get involved, along with Shooting People which maybe has more features and networking opportunities for Film-makers. Using other social media platforms to market yourself and boost your online presence is key to succeeding. It’s a way to network with others in your field and become part of online communities.